Energy & Infrastructure
Enertiv
Platform to track, analyze, report, and optimize energy consumption, preventive maintenance, utility billing, equipment health, and CAPEX
Early-stage / Operator-led / Built for the long haulYour vision to
Your vision to
dream,
our capital to build.
Herald Capital backs ambitious early-stage founders and works beside them through the moments that determine whether a company breaks through.
- First raise
- Product-market fit
- Go-to-market
- Governance
- Enduring company
The Herald difference
The earliest decisions compound the longest.
A first raise is only the start. The choices that follow — positioning, customer focus, operating rhythm, capital structure, governance and partnerships — shape every round after it.
- Fundraising
- Positioning
- Go-to-market
- Growth strategy
- Governance
- Capital strategy
- Partnerships
Our approach
We enter when the shape of the company is still being decided.
Herald occupies the space between capital and execution: investing early, working directly with founders and focusing on the few decisions with disproportionate leverage.
- 01
Start early
We engage when product, market, narrative and operating choices can still change the trajectory of the company.
- 02
Work beside
Founders work with experienced operators and investors in the room — not a generic playbook delivered from a distance.
- 03
Focus on leverage
We prioritise the constraints that matter now: the fundraise, the market story, the first repeatable growth motion and the foundations for scale.
How we help
One relationship. Three company-building moments.
- 01 / Raise
Build the story, prepare the room and structure the round.
- Fundraising strategy and investor narrative
- Pitch refinement and Q&A preparation
- Investor introductions and syndicate development
- Term sheet and capital-structure guidance
- 02 / Build
Turn product strength into a company the market understands.
- Positioning, messaging and target-customer definition
- Business model and product-market fit strategy
- Go-to-market priorities and commercialisation
- Operating model, hiring and governance foundations
- 03 / Scale
Build the partnerships, economics and discipline for durable growth.
- Growth roadmaps and milestone planning
- Enterprise partnerships and customer introductions
- Unit economics, forecasting and margin improvement
- Board, risk, tax and exit-readiness support
How we work
Hands-on is a system, not a slogan.
Herald brings the right operator, network and working cadence into the moments where founder attention has the highest return.
- 01
Diagnose
Align on the few constraints that matter now through a founder working session, a 90-day priority map and a capital and risk review.
- 02
Deploy
Bring the relevant partner, specialist and network into the work with clear owners, decisions and milestones.
- 03
Review
Use a light, repeatable cadence to measure progress, surface new constraints and adapt without creating process for its own sake.
- 04
Compound
Translate each solved problem into stronger positioning, better economics, deeper relationships and a company that is more ready for the next stage.
Selected companies
A broad portfolio. A consistent belief in founders building what comes next.
Consumer & Retail
Footmarks
Analytics for physical retail spaces
Health & Wellness
Awair
Indoor air quality monitor
Workplace & HR Tech
Kadence
Workplace management software for hybrid remote/in-person organizations
Workplace & HR Tech
Kinetic
Wearables, computer vision, and AI platform to reduce workplace injuries
Data & AI
Lisnr
Sending data over sound to enable payments, proximity verification, and more
Energy & Infrastructure
SkySpecs
Drone-based inspections of wind turbines
Sports & Fitness
FieldLevel
Networking platform for athletes, coaches, and teams
Sports & Fitness
Swish
Machine learning platform for sports betting and fantasy sports
Founder stories
What happened after the cheque.
The strongest proof is not a capability list. It is a clear account of the constraint, the work and the result. These illustrative case studies show how focused operating support can change the quality of a raise, a market launch and a scale decision.
- Raise / Illustrative case study
Turn a technical breakthrough into a story investors can underwrite.
Read the case studyOur partner rebuilt the commercial thesis, proof stack and investor process around one clear wedge — then closed a A$5.8m round in 12 weeks.
- Build / Illustrative case study
Fix the market story before adding another channel.
Read the case studyOur partner narrowed the ICP, rebuilt the offer and lifted demo-to-close from 13% to 31% before increasing media spend.
- Scale / Illustrative case study
Install governance before growth makes every decision harder.
Read the case studyOur partner introduced decision rights, reporting and capital discipline before a two-market expansion and A$11m growth round.
Field notes
Practical thinking for the first hard years.
Three conversational field cases turn Herald's operating experience into practical decisions founders can use in the next raise, the next growth review and the next board meeting.
- Fundraising · Illustrative field case
The 12 questions your Series A story must answer.
Read the full storyHow our partner moved from a crowded deck to a repeatable thesis, three term sheets and a A$9m raise.
- Go-to-market · Illustrative field case
What to fix before adding another channel.
Read the full storyHow our partner improved retention and unit economics before buying more reach.
- Governance · Illustrative field case
The board foundations founders should build before they need them.
Read the full storyHow our partner made the board useful, accelerated decisions and entered diligence ready.
Team
Different operating backgrounds. One shared job: help founders build.
Cam Murchison
Founder and Director of Attivo Group, operating across the U.S., Asia, Australia, and New Zealand, Cam works with founders to sharpen positioning, accelerate commercialisation and build scalable go-to-market and enduring growth strategies.
- Clarify the market story
- Define ICP and GTM priorities
- Build partner and customer pathways
- Prepare fundraising narratives
Timothy Ladin
Family-office executive and investment professional with three decades of experience across public, private and alternative investments. Tim supports governance, capital strategy, operating discipline and long-term value creation.
- Strengthen governance and decision rights
- Plan capital structure and dilution
- Improve financial and operating readiness
- Navigate complex legal and risk decisions
Herald Capital is backed by a specialist operating group across culture, finance, operations, and governance. Our Director, Partner and Senior Consultant model ensures that founders are working with industry specialists and surrounded by the capabilities that make better decisions and execute faster. Built by founders, for founders, we remove the friction so that you can focus on building!
Pitch Herald
Show us the future you see.
Send the essentials. We want to understand the insight, the founder edge, the evidence and why now.